Democratic group launches $25 million ad blitz targeting Trump on abortion

A Democratic super PAC is launching a $25 million advertising blitz in three swing states, featuring voter testimonials about former President Donald Trump’s role in curbing abortion access.

A Democratic super PAC is launching a $25 million advertising blitz in three swing states, featuring voter testimonials about former President Donald Trump’s role in curbing abortion access. The ads from American Bridge 21st Century mark the first wave of a larger, planned $140 million campaign by the group to persuade swing voters in Michigan, Pennsylvania and Wisconsin to reject Trump’s bid to return to the White House. President Joe Biden flipped all three states in 2020. The ads, which the group says will target women voters living in rural and exurban areas of the three states, represent the latest effort by Democrats to use emotional, straight-to-the-camera stories to sway election outcomes since the US Supreme Court overturned Roe v. Wade in 2022. American Bridge co-founder Bradley Beychok said the group has recruited hundreds of voters “willing to share their stories about why another Trump White House would be so devastating for them.” Trump’s nomination of three conservatives to the high court paved the way for the Dobbs decision overturning the federal right to abortion, which has emerged as one of the most contentious issues in politics. Biden’s campaign has sought to make it the defining issue of the 2024 election. While Trump has said he was “proudly the person responsible” for the court’s action, the former president has said decisions on limits to abortion should be left up to the states. He also has declined to say how he would vote on an abortion access measure on the ballot this fall in Florida, where he resides.