Delhi High Court Restrains MakeMyTrip Keyword Use On Google Ads Program
NDTV
The high court said that allowing competitors and Google to encash upon the reputation of another entity's mark for their monetary advantage is not permissible.
The Delhi High Court has restrained Booking.com and Google from using the mark 'MakeMyTrip' as a keyword on the search engine's Ads Program.
The high court said that allowing competitors and Google to encash upon the reputation of another entity's mark for their monetary advantage is not permissible.
Justice Prathiba M Singh, in her interim order passed on a lawsuit by MakeMyTrip (plaintiff), prima facie opined that the use of the 'MakeMyTrip' mark on the Google Ads Program as a keyword by its competitor would amount to trademark infringement and be detrimental to the plaintiff's monetary interest and brand equity.
The judge clarified that the injunction shall be restricted to the territory of India and stated that the plaintiff can "surely use its trademark as a keyword on the Google Ads Program if it wishes to promote itself on the search engine".
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