Dave and Buster’s is getting into the betting business
CNN
You can already bet real money on basketball, baseball, and football – so why not Skee-Ball, Hot Shots basketball or Dance Dance Revolution?
You can already bet real money on basketball, baseball, and football – so why not Skee-Ball, Hot Shots basketball or Dance Dance Revolution? Dave and Buster’s (PLAY), the popular restaurant and entertainment chain, is getting into the betting business. The company is looking to make some extra revenue on the back of the explosion of online sports betting apps over the past five years. But unlike companies like DraftKings, FanDuel and Caesars, Dave and Buster’s wants to get involved in another kind of gambling, the $6 billion social betting sector. A new partnership with gamification technology company Lucra could let its five million D&B loyalty members make small bets, likely between $5 and $10, on arcade games through the company’s app. Dave and Buster’s currently operates about 222 venues across North America and boasts nearly 50 million unique visitors a year. Shares of the company, which also runs Main Event Entertainment, are up more than 50% over the past 12 months. The move into gambling means introducing technology that allows users to make wagers on low-stakes social games.