Dabur enters diaper market, to launch Dabur Baby Super Pants Diapers on Flipkart

Dabur India has announced to foray into the fast-growing baby diaper segment, expanding its baby care portfolio.

New Delhi: Leading ayurvedic and natural health care company Dabur India Ltd on Wednesday announced to enter the fast-growing baby diaper segment, expanding its baby care portfolio.

Dabur Baby Super Pants' Diapers will be launched on e-commerce platform Flipkart during its Big Sale Day sale, according to a joint statement.

Rising hygiene awareness, high purchasing power of the consumers, along with a robustly growing middle-class population is pushing diaper maket growth in the country.