Cup Noodles wants to rethink the way you eat ramen with new s’mores flavor
CNN
Ramen probably isn’t the first food to come to mind when you think of sweet treats.
Ramen isn’t the first food to come to mind when you think of sweet treats. Cup Noodles is trying to change that — with a new s’mores-flavored instant ramen. The limited-edition offering combines microwavable noodles with a sauce-based flavor blend of chocolate, marshmallow and graham crackers, plus additional mini marshmallows to sprinkle on top. The result: a sweet and gooey dessert you can prepare in just five minutes. While this marks Cup Noodles’ first foray into dessert territory, the noodle maker is no stranger to non-traditional ramen pairings. “Cup Noodles Campfire S’mores” is the latest in a series of seasonal flavors aimed at shaking up how consumers perceive the brand. Parent company Nissin will sell the $1.18 soup online and at Walmart stores nationally while supplies last. But a cheap image is one of the challenges facing Cup Noodles, said GlobalData retail analyst Neil Saunders, He sees the brand’s experiments with unconventional combinations as an attempt to elevate its products and expand the occasions when a consumer might choose to eat ramen.