CosMc’s is just beginning. Cell phone data shows the first one is bursting with customers

McDonald’s new trendy beverage-led spinoff CosMc’s is pulling in younger customers at a faster clip than a typical Mickey D’s with Big Macs and fries, according to one early traffic estimate.

McDonald’s new trendy beverage-led spinoff CosMc’s is pulling in younger customers at a faster clip than a typical Mickey D’s with Big Macs and fries, according to one early traffic estimate. McDonald’s unveiled its CosMc’s specialty drinks cafe spinoff in December, with the first location opened in Bolingbrook, Illinois. Another nine locations are set to open this year. That first CosMc’s location saw more than double the number of visits that a typical McDonald’s saw chainwide in the same month, despite only being open since Dec.7, according to a report from Placer.ai, which uses location data from mobile devices to estimate visits to specific locations. But it’s not just about the total number of people coming in. It’s also a more efficient use of space for the company. CosMc’s generated triple the number of visits per square foot than an average McDonald’s restaurant (CosMc’s has a roughly 2,500 square feet footprint compared to 4,000 to 4,500 square feet for the average McDonald’s location), the firm said. RJ Hottovy, head of analytical research with Placer.ai, said that the one CosMc’s location sometimes has to accommodate spillover traffic in a separate parking lot because the drive-thru lanes were often at full capacity. Which means the potential for even more sales revenue.