Coors Light is changing its name
CNN
There’s no better example of having a case of Mondays than the day after the Super Bowl.
There’s no better example of having a case of Mondays than the day after the Super Bowl. Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new moniker. The packaging, which replaces the word “Coors” for “Mondays,” is available at retailers nationwide beginning this month for a limited time. A television ad promoting the package dubbed that specific day as the “worst Monday of the year” since football season is over. Molson Coors is likely hoping the “Mondays Light” packaging spurs renewed interest. Sales of Coors Light surged in 2023 following the Bud Light debacle but has since softened amid a broader weakness in beer sales as Americans cut back their spending. Coors Light attracted attention on Monday (when else?) with a series of ads, including in the New York Times and a billboard in Times Square, misspelling the word “refreshment” as “refershment.” In a statement addressing the alleged errors, Coors Light blamed it on a case of the Mondays. “Coors Light wants to thank everyone for letting us know about the errors. Very chill of you. Mondays, am I right?” it said.
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