Cooking channel’s subscribers cross 1 crore
The Hindu
Tamil YouTube channel took Chinna Veeramangalam village to global audience
The farmers-turned-YouTube stars who took their village, Chinna Veeramangalam in Pudukkottai district, to an international audience through traditional cooking videos have garnered one crore subscribers. The Village Cooking Channel was awarded a Diamond Play button by YouTube for its achievement. The group donated ₹10 lakh from their earnings to the Chief Minister’s Public Relief Fund (CMPRF) to aid the fight against COVID-19. “Ellarum vaanga, always welcomes you!” — this is how the enthusiastic team of six welcomes viewers to each video on the channel. The group, comprising cousins V. Subramanian, V. Murugesan, V. Ayyanar, G. Tamilselvan and T. Muthumanickam, and led by their grandfather and former caterer M. Periyathambi, began the channel as a way to pass time when they were not engaged in cultivating their agricultural lands.
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