'Cookies' track your every move online. Now there's a fight over what should replace them
CNN
For decades, "cookies" have been tracking you around the web. They're the snippets of code that uniquely identify your browser and allow those shoe ads to follow you from site to site after you visit an online storefront. Soon, their time may be up.
Third-party cookies have increasingly fallen by the wayside as the public has become more protective of privacy rights in an age of algorithms and data. Some major browsers including Firefox and Safari now block third-party cookies by default, further reducing their usefulness to advertisers. And Google has already said it's planning to do the same in its browser, Chrome. But last week Google (GOOGL) went further, announcing it will soon stop tracking individual people's web browsing altogether for advertising purposes when Chrome finally drops third-party cookies.
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