Contours of consulting changed with COVID: IBM

‘For long, the focus was on short-term value extraction’

In the context of Big Blue’s recent rebranding of its global professional services business, Global Business Services, as IBM Consulting, , Country Managing Partner, IBM Consulting, India/South Asia said the consulting industry was witnessing unprecedented demand as clients were increasingly looking for a trusted partner to help them navigate to the future. Edited excerpts:

Business transformation is accelerating for organisations in every industry as they seek to emerge stronger from recent disruptions. They are now pursuing digital across every aspect of their operations and embedding technologies like hybrid cloud, AI, security, etc., to be leaders and become future ready. This demands the right technology solutions, skills and support to execute and succeed. As a result, the consulting industry is witnessing an unprecedented demand.

IBM Consulting is a response to this unique market opportunity and it further strengthens our positioning as a strategic business partner for clients. It allows us to meet clients where they are in their journey and makes it easier for them to consume different pieces of technology. The move also represents a renewed investment in business consulting, as a front door to the partnership with IBM, in all capacities. IBM Consulting offers increased clarity and visibility for clients, drives adoption of AI and helps them modernise and manage their applications in a hybrid cloud environment.