Consulting experts question why issues of sexism left out of Experience Regina independent review

One week after REAL released the findings of an independent review into its controversial Experience Regina campaign, some policy and consulting experts are still left with questions.

One week after REAL released the findings of an independent review into its controversial Experience Regina campaign, some policy and consulting experts are still left with questions.

An independent review was conducted to investigate the inappropriate slogans and taglines of the March campaign, as well as to determine what happened, why it happened and how it can be prevented in the future.

The slogans included ‘Show Us Your Regina’ and ‘The City that Rhymes with Fun.’

Business professor and consultant Sean Tucker has been closely following the Experience Regina controversy since the rebrand launched. He said the report does not “properly address the central issues” of how the slogans came to be and how harmful they were to the public.

“The report fails to explain why the slogans were offensive,” he said.

“We’re talking about a systemic issue, misogyny in society, and in 2023 you just wouldn’t expect a campaign like this.”

Tucker questioned why the report outlines three pages worth of REAL’s history and accomplishments but does not discuss the campaign’s impact and reaction from community groups. He noted the document does not use the words misogyny, sexist or sexism.