Companies aggressively marketed baby formula. Then there was a shortage
CNN
The baby formula shortage in the United States has left many mothers and families desperately scrambling to feed their infants.
The shortage has been made more acute by the low rate of breastfeeding in the country compared to most industrialized nations, health researchers say, which has made the United States especially vulnerable to shocks in the highly concentrated market for formula.
A major part of the problem, these experts say, is baby formula manufacturers' aggressive marketing and promotional practices, which undermine breastfeeding practices for new mothers and influence their decisions to use formula. The United States takes a lax approach to formula marketing, unlike many other countries.
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