‘Comfortable, fun, familiar’: Why Microsoft is trying to turn its AI chatbot into a digital friend

Artificial intelligence chatbots have been billed as productivity tools for consumers — they can help you plan a trip, for example, or give advice on writing a confrontational email to your landlord. But they often sound stilted or oddly stubborn or just downright weird.

Artificial intelligence chatbots have been billed as productivity tools for consumers — they can help you plan a trip, for example, or give advice on writing a confrontational email to your landlord. But they often sound stilted or oddly stubborn or just downright weird. And despite the proliferation of chatbots and other AI tools, many people still struggle to trust them and haven’t necessarily wanted to use them on a daily basis. Now, Microsoft is trying to fix that, by focusing on its chatbot’s “personality” and how it makes users feel, not just what it can do for them. Microsoft on Tuesday announced a major update to Copilot, its AI system, that it says marks the first step toward creating an “AI companion” for users. The updated Copilot has new capabilities, including real-time voice interactions and the ability to interpret images and text on users’ screens. Microsoft also says it’s one of the fastest AI models on the market. But the most important innovation, according to the company, is that the chatbot will now interact with users in a “warm tone and a distinct style, providing not only information but encouragement, feedback, and advice as you navigate life’s everyday challenges.” The changes could help Microsoft’s Copilot stand out in a growing sea of general-purpose AI chatbots. When Microsoft launched Copilot, then called Bing, early last year, it was seen as a leader among its big tech peers in the AI arms race. But in the intervening 18 months, it’s been leapfrogged by competitors with new features, like bots that can have voice conversations, and easily accessible (albeit imperfect) AI integrations with tools people already use regularly, like Google Search. With the update, Copilot is catching up with some of those capabilities.