Cities, provinces across China join global propaganda push

The Jinan International Communication Center's Facebook page on June 21, 2024, includes videos such as "Bilingual Health Tips for the 24 Solar Terms" and "City of Book Lovers." The JICC is one of China's new propaganda centers at the local and provincial levels.

Each year, China’s government spends billions on foreign propaganda and until recently those efforts were largely driven by departments in the central government and state media. Now, a growing number of cities are joining that effort, with the China Media Project, an independent research group, recently documenting at least 23 foreign propaganda centers at China's city and provincial levels.