Cineplex says box office sales approaching pre-pandemic levels in Q2
BNN Bloomberg
Cineplex says its box office sales are approaching pre-pandemic levels this spring as franchise films draw people to the theatre.
The movie theatre chain provided an update on its second-quarter revenues on Tuesday, reporting that the period of April 1 to June 11 saw box-office revenues of $134.9 million, or 88 per cent of the same period in 2019.
The first 11 days in June have already beat box office revenues for the same period in 2019, Cineplex said, reporting $26.1 million in ticket sales.
June’s strong numbers so far were attributed largely to the success of ‘Spider-Man: Across the Spider-Verse,’ “which established a record for the highest opening for the first weekend in June,” the company said.
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