CinemaCon 2023 Round-Up: Updates On Barbie, Wonka And Other Films
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"Everyone knows Barbie, and she's never been on the big screen before," said director Greta Gerwig
Celebrating its 100th year, Warner Bros unveiled a packed lineup of new big-screen films at CinemaCon on Tuesday, from a live-action Barbie comedy to Oprah Winfrey and Steven Spielberg's remake of The Color Purple. The historic Hollywood studio also used its presentation at the annual Las Vegas gathering to tease a "10-year plan" to relaunch its DC superhero films, which include beloved characters such as Batman and Superman.
David Zaslav, who spearheaded last year's corporate merger of Warner and Discovery, took to the stage personally to court an audience predominantly made up of theater owners.
"We don't want to do direct-to-streaming movies," said Zaslav, whose predecessor was slammed for releasing Warner films directly onto its streaming platform HBO Max - recently rebranded as Max. "We're in no rush to bring the movies to Max."
Across a two-and-a-half-hour presentation, Zaslav and fellow Warner bosses brought out A-list stars including Margot Robbie, Ryan Gosling, Timothee Chalamet and Zendaya.