Chips Ahoy! to debut new cookie recipe with improved chocolate chips

A cookie beloved for decades is reimagining its classic flavor.

A classic American cookie is reimagining its ingredients. Chips Ahoy! is debuting a new recipe for its original cookie as the brand revamps its taste with improved chocolate chips, the company said. The original Chips Ahoy! cookie, known for its bright blue packaging, will look and feel the same, but with an updated taste that features chocolate chips with higher cocoa and Madagascar vanilla extract content. The recipe improvement aims to bolster a core brand in the sweets and snack aisles of American supermarkets. “We didn’t undertake this renovation lightly since our brand has been around for over 60 years,” Sabrina Sierant, senior director at Chips Ahoy! told CNN in an email. “But we know consumers have more choices than ever and taste is king when it comes to sweet snacks, so we felt we owed it to our fans to make sure we are constantly pushing ourselves to up our game.” The new and “MMMproved” recipe is the biggest innovation to the Chips Ahoy! original cookie in 10 years, the company claims. Cookies with the new recipe are available in select stores this week and nationwide beginning in April.