China's frigid northeast thrives on 'little potato' tourism boom

Harbin, China: Animal ears and pom poms on fuzzy hats adorn tourists heads on the streets of the frigid northeastern Chinese city of Harbin, which is...

Harbin, China: Animal ears and pom-poms on fuzzy hats adorn tourists' heads on the streets of the frigid northeastern Chinese city of Harbin, which is enjoying a surge in visitors driven by social media.

Photos and videos taken around the city's landmarks flood platforms such as TikTok counterpart Douyin and Instagram-esque Xiaohongshu -- many featuring tourists from the warmer south.

They're affectionately known as "southern little potatoes", a reference to their alleged smaller stature and cutesy winter gear that contrast with the area's stereotypically coarse character.

A search for "southern little potatoes visit the north" racked up more than 428,000 notes on Xiaohongshu.

That's where Chen Xiting, who works in e-commerce in the southern province of Guangdong, said she was inspired to visit.