China launches new awareness campaign to curb high obesity rates
The Peninsula
Beijing: With half its adult population now rated as overweight or obese, China is promoting weight control through a new public awareness campaign....
Beijing: With half its adult population now rated as overweight or obese, China is promoting weight control through a new public awareness campaign.
Launched by the National Health Commission (NHC) this week, the campaign encapsulates weight-control knowledge into eight catchy slogans emphasizing lifelong commitment, active monitoring, a balanced diet, physical activity, good sleep, reasonable targets and family action.
It is part of a three-year government program to help more Chinese people adopt a healthier lifestyle.
"Obesity and overweight are a major public health issue," said Guo Yanhong, director of the Health Emergency Response Office of the NHC. "We must intervene and improve the situation."
The government's active intervention highlights a harsh reality the nation that struggled to feed its people half a century ago is now fighting an uphill battle against excess weight among the population, as living conditions have improved significantly.
