CBS News and The Weather Channel announce partnership
CBSN
CBS News and The Weather Channel television network, the #1 source for weather news and information, today announced a new content collaboration that will bring enhanced weather and climate reporting to CBS News viewers across the world. This new partnership combines the expertise and technology of two award-winning news organizations to provide viewers with leading in-depth weather reporting and immersive storytelling.
The Weather Channel's multiple Emmy Award-winning Immersive Mixed Reality (IMR) technology will provide the audience a "Virtual View" into American communities' weather conditions. IMR technology allows viewers to visualize future weather forecasts — to see how snow, rain, floods or tornadoes can affect a community before the conditions arrive. The reports originate from the Weather Channel's headquarters in Atlanta, Georgia. The partnership also draws upon live reporting from meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes, as well as the entire Weather Channel meteorological and newsgathering team.
The Weather Channel's reports will be featured during CBS News' award-winning morning and evening newscasts, "CBS Mornings," "CBS Saturday Morning" and "CBS Evening News with Norah O'Donnell." CBS News' 24/7 digital streaming news service will also showcase regular reports from The Weather Channel.
