Catholic group using geo-data to target parishes in Virginia governor's race
Fox News
The political action committee CatholicVote is attempting to reach Virginia voters through data that identifies their respective parishes – reflecting how salient the faith has become in American politics under President Biden.
"We are targeting these Catholics with digital advertising direct to their devices," said CatholicVote President Brian Burch. "But we ultimately believe the most effective way to turn them out to vote is a friendly one-on-one conversation with a fellow Catholic."
"CatholicVote's team of volunteers across Virginia are using an app to call fellow Catholics in their communities and ask them to commit to voting. When a person makes a verbal commitment to someone with whom s/he shares a connection, s/he is far more likely to follow through."
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