Car buying goes the way of Amazon: 'Customers are ready'
ABC News
"This definitely is the future," one automotive executive said.
Imagine buying a new car, at your home computer, in 19 minutes. That's what MINI, the funky British marque, says is now possible. The brand recently introduced MINI Anywhere, a pilot program in California where MINI enthusiasts can choose their vehicle, apply for financing and sign all necessary paperwork in under 30 minutes. The majority of credit applications are approved instantly, according to MINI executive Patrick McKenna. MINI Anywhere is headed next to Florida and Texas and a nationwide rollout to MINI's 115 dealers is planned by year-end. "This definitely is the future," McKenna, who oversees MINI's marketing and product teams, told ABC News. "We're making dealers digitally savvy in the marketplace."More Related News