Canada Post to review use of personal data after breaking privacy laws
Global News
Canada Post said in a statement that it is committed to the Privacy Act and the protections it places on personal data, after originally disputing the privacy watchdog's findings.
Canada Post will be conducting a review of its marketing program after the federal privacy watchdog determined it had broken privacy law by using Canadians’ personal information in an unauthorized manner.
The office of Privacy Commissioner Philippe Dufresne said in a report this week that the data collected by Canada Post was used to create mail-marketing lists rented to businesses, in a program called Smartmail Marketing.
The data includes information about where individuals live and what kind of online shopping they do, the report says. However, it adds that Canada Post had not obtained consent from individuals to indirectly collect information from envelopes for the purpose of enabling its marketing program.
Therefore, the postal service was found to have violated section five of the Privacy Act — a finding Canada Post originally disputed.
Canada Post addressed the commissioner’s allegations in a statement Friday.
“We are trusted to handle Canadians’ personal information every day. There is nothing more important to us than maintaining that trust with Canadians. We therefore understand that Canadians may be concerned following the release of the Office of the Privacy Commissioner’s annual report,” Canada Post said.
Canada Post also said Friday that it is committed to the Privacy Act and the protections it places on personal data.
“We are therefore going to conduct a review of our data services program to ensure we live up to the standards that Canadians expect,” it said.
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