Calgary Stampede sponsors stand by organization despite admission of liability in sex assault case
CTV
In the two weeks since the Calgary Stampede accepted liability in a class-action lawsuit that alleged the organization allowed an adult staffer to sexually abuse boys for years, no sponsors have publicly broken ranks and announced a departure.
In the two weeks since the Calgary Stampede accepted liability in a class-action lawsuit that alleged the organization allowed an adult staffer to sexually abuse boys for years, no sponsors have publicly broken ranks and announced a departure.
CTV News reached out to all 37 companies listed as sponsors of the Stampede on the organization's website.
All companies were asked a series of questions, including:
The majority of sponsors did not reply in any way.
Four declined comment until the lawsuit is completely resolved, while four others issued statements.
University of Toronto marketing professor David Soberman says there is a real hazard for all companies involved.
He says the companies involved are almost certainly have discussions about the future of their sponsorship behind closed doors.
