'Bus riders are not stupid': Saskatoon bus rider group finds city ad condescending, insulting

Bus Riders of Saskatoon is not on board with a new city social media advertisement.

Bus Riders of Saskatoon is not on board with a new city social media advertisement.

The ad, posted on the City of Saskatoon’s Facebook page, urges bus riders to be flexible and take an earlier or later bus that’s less crowded.

“Plan to catch an earlier bus or take an alternate trip for a more relaxed ride when it's less crowded. Embrace the flexibility and enjoy the ride,” the city wrote on Facebook.

A group that advocates for better transit says the ad is insulting.

“I found it condescending. It’s as if the riders are being blamed for the difficulties transit is going through,” Robert Clipperton, a member of Bus Riders of Saskatoon, tells CTV News.

"Just saying, well, 'Take another bus at another time.' Bus riders are not stupid. They can figure it out if it works for them, and in a lot of cases it doesn’t work.”

Garnet Woloschuk takes the bus about 15 times a week.