Burger King to launch $5 meal ahead of similar promo from rival McDonald's
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Burger King is planning to offer a $5 value meal promotion in an attempt to ramp up sales, reported Bloomberg Thursday. News of the offer comes amid a surge in fast-food prices that has scared off budget-conscious customers.
Burger King's $5 move comes one week after rival McDonald's announced its own $5 promo. BK's promotion, which appears to be the heftier of the two, will give customers a choice of one of three sandwiches along with chicken nuggets, fries and a drink. The burger chain didn't give an exact time frame for the offer, but said the $5 meal will begin on a trial basis ahead of McDonald's $5 promo which is slated to launch June 25.
"Burger King is accelerating its value offers after three quarters of leading the industry in value traffic," a spokesperson told CBS MoneyWatch in a statement. "We are bringing back our $5 Your Way Meal as agreed upon with our franchisees back in April."
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