Burger King is testing a rewards program. Here's why restaurants love them
CNN
Burger King is the latest fast-food chain to establish a rewards program aimed at expanding its customer base and enticing existing patrons to be more loyal. It joins a growing number of restaurants embracing digital payments and rewards incentives during the pandemic.
Beginning this week, Burger King is rolling out its new Royal Perks program in five areas of the US, including Los Angeles, Miami, New Jersey, New York City and Long Island, New York. It works a lot like its competitors' plans: Every $1 spent earns 10 "crowns" that participating customers can use to redeem free food or upgrade orders. Availability of the rewards program will expand throughout the year.
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