Bud Light sales continue to go flat during key summer month
CBSN
Bud Light is showing no signs of rebounding from its slump as sales plunged even further in June, recent industry data shows.
Sales of the popular beer dropped 28% for the week ending June 24 when compared to the same period last year, according to beer tracker Bump Williams Consulting. Sales of Yuengling Lager, Coors Light and Miller Lite all rose by 22%, 19% and 16% respectively during that same week.
That adds up to around $26.3 million less for Bud Light compared to a year ago, according to data from consumer behavior data analytics firm Circana, which measured one-week sales for Bud Light ending June 25. Coors Light and Mexican pilsner Modelo Especial each saw their sales grow by roughly $10.4 million during that same weekspan, Circana said.
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