Bud Light sales continue to fall weeks after Mulvaney ad debacle
CBSN
Bud Light sales have dwindled since the popular beer's parent company partnered with a transgender influencer on social media last month for an online promotion.
Anheuser-Busch InBev has sold $71.5 million worth of Bud Light in the week ending April 29, a 23% drop compared to a year ago, according to data from Bump Williams Consulting. Budweiser sales have hit $31.5 million so far this year, down roughly 11%, the firm said. Sales of other Anheuser-Busch brands — including Budweiser, Michelob Ultra, Busch Light and Natural Light — have also taken a hit.
The deepening sales slump comes a month after Bud Light partnered with TikTok star Dylan Mulvaney, a San Diego trans rights activist and actress for a promotion on Instagram. Mulvaney posted a video on the platform on April 1 to promote a contest for the beer brand, showing off Bud Lite cans with her face on them commemorating her "365 days of girlhood" series in which she documents her gender transition. The post sparked outrage from conservatives, including from singers Kid Rock and Travis Tritt, igniting calls by some to boycott the brand.
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