Bud Light is facing an 'unmitigated disaster' that is only getting worse, says Clay Travis

OutKick founder Clay Travis comments on Bud Light's woes after widespread backlash over a transgender campaign prompted a dramatic drop in sales.

CLAY TRAVIS: For Bud Light, I think this is an unmitigated disaster and it is completely and totally self-inflicted. I don't really know how they are going to climb out of this mess, because people are now ridiculing others when they see them drinking Bud Light. Like, if you're a guy and you're out at a bar, for a long time, people would just sort of order Bud Light because it was a generic name brand that everybody knew. Now, many people, when they walk up to the bar or they go out to the grocery and they're buying beer, they're thinking to themselves, I'll buy anything other than Bud Light. I think this is a warning to all brands out there that have learned over the past 20 years or so there are no consequences for going super woke in terms of trying to appeal to the far left wing in this country. And then Bud Light puts out this, remember, it was a March Madness advertisement. And it just keeps getting worse and worse. … Madeline Coggins is a Digital Production Assistant on the Fox News flash team with Fox News Digital.

They used to make everybody laugh. They used to sell football. They used to sell partying. They used to sell, let's be honest, humor and also pretty women, right? That was the way you got men to buy beer. And that's none of these things. So I think it's just struck a discordant tone. And if I were in charge of Bud Light right now, and they're trying to do it… they ran a ridiculous country music ad to try to appeal to... old school. This is what they used to do in terms of the way to sell. They've just broken their brand and I think they're in trouble. I think it's a warning sign to brands everywhere.

Since launching a campaign with transgender influencer Dylan Mulvaney, Bud Light has faced immense backlash both socially and economically. Bud Light in-store sales have dropped 26% during the week that ended April 22, the Post-Dispatch reported, citing data from Connecticut-based Bump Williams Consulting, which specializes in the beverage alcohol industry.