Brian Williams is set to anchor election night coverage on Prime Video. Is Amazon getting into live news?
CNN
Amazon attracts millions of live viewers for Thursday Night Football games. The company also carries A-list concert performances and a seemingly endless number of shopping live-streams. Up next: One special night of news coverage.
Amazon attracts millions of live viewers for Thursday Night Football games. The company also carries A-list concert performances and a seemingly endless number of shopping live-streams. Up next: One special night of news coverage. The former NBC News and MSNBC anchor Brian Williams is nearing a surprise deal to lead election night coverage on Amazon’s Prime Video, according to three people with knowledge of the talks, marking the streaming service’s first foray into live news. The proposed live-stream, during what will almost certainly be the highest-stakes news event of the year, would showcase down-the-middle analysis of the election results with Williams and a wide array of contributors and guests. For one night, and maybe more, Amazon would be thrust into direct competition with CNN, ABC, CBS, and Williams’ former network home. Amazon’s election coverage plan engendered lots of TV industry chatter when it was first reported by Puck and Variety over the weekend. Amazon and rivals like Netflix have generally avoided news programming even as they have expanded into sports and other categories. Does Amazon and its billionaire founder Jeff Bezos want to start a news network? The answer is no, according to the sources who spoke with CNN. (They insisted on anonymity because the Williams project has not been announced yet.) Amazon, they say, is approaching the election stream as a one-time-only live event, not as a signal about its future intentions.
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