Breaking new ground: ad campaigns that made a mark in 2020-21
The Hindu
Some ad campaigns that moved the needle in the last year
This week, the Cannes Lions advertising festival may have honored the ‘best’ advertising from around the world, but the truth is that not all the best campaigns from India manage to win global accolades. What they do win are consumers’ hearts and wallets. Here are 10 ads that deserve a place in advertising history during Covid times, slashed budgets and production challenges notwithstanding. It was arguably the most challenging Diwali ever, as illusions of a return to normalcy kept getting shattered. The inevitable economic trickle-down of gloom was captured in this story from Facebook, as was the message of hope. While celebrating a large-hearted young employer in testing times, the film by Taproot Dentsu highlighted how we can do ‘More Together’.
Flight six of Starship was seen as a test of whether SpaceX’s first booster catch was pure precision or relied on a stroke of luck.
Discover the fascinating science behind how a pencil writes, from carbon atoms to condensed matter physics explained concisely.
North American cicadas have life cycles that last for prime numbers of years, putting pressure on the idea that humans created mathematics.
Stationary objects balance on a wide base due to gravity, while moving vehicles balance due to forward force.
The Ministry of Defence expects the MoA to enable the two organisations to access testing facilities available with each other for mutual benefit.
Research has uncovered the transmission of pathogens between managed honey bees and wild pollinators, a process called pathogen spillover and spillback
Podcasts have become our best friends, especially during the Covid-19 pandemic. Whether you are cooking, sketching or going on an evening walk, there is a show that matches your mood. From horror tales to informative conversations to just two friends talking about anything & everything relatable, podcasts have become a part of our lives unknowingly. Over the years, more voices have joined this audio landscape and filled it with stories that resonate with our lives. Podcasts serve as a reminder that everyone has a story worth telling and listening to!
CSTEP study shows Bengaluru needs 36,000 EV charging guns, 400 stations by 2030, with potential impact on grid.
A nuclear fusion reaction can generate more energy than it consumes, but the technologies to harness it to generate electricity continue to stay out of reach.
BMW has introduced the new M340i xDrive, a high-performance sedan combining strong design, advanced technology, and the capability for thrilling drives.
This week’s Sci-five quiz is on semi-conductor.