Bollywood Has Shown Appetite For Crypto Endorsement. Is The Industry Also Open To Trading In It?

Bollywood stars disclosing their crypto investment would go a long way in raising the public trust in assets they are endorsing

Cryptocurrency has not just caught the imagination of an average Indian keeping a tab on the index rising gradually from some corner of the country but also the A-listers of Bollywood sitting in the financial hub Mumbai. And these film stars are interested in more than just cryptocurrency coins. While some have launched their own non-fungible tokens (NFTs), others are planning to tap the emerging market. Two of the crypto exchanges, which facilitate trading in these digital assets, recently roped in actors Amitabh Bachchan and Ranveer Singh to add their weight behind the industry. Aa raha hoon main, NFTs leke. Salman Khan Static NFTs coming on @bollycoin. Stay tuned, bhai log! https://t.co/auNNbccZJX ????#BollyCoin#NFTs#ComingSoonpic.twitter.com/u8ZWUSwuq0 So excited to share the first look of my upcoming NFT that will be going live soon. Thrilled and humbled to be the first filmy Duniya/Bollywood musician to launch my own NFT! pic.twitter.com/WSlQrENQTl

While these stars have provided weight and raised the trust level in the emerging industry, have they themselves invested in cryptocurrency coins?

None of these 2 actors have overtly mentioned about their own cryptocurrency investment so far. Even if they have invested, they have not disclosed it to the public so far. Bollywood stars disclosing their crypto investment would go a long way in raising the public trust in assets they are endorsing for the very same purpose.

Earlier this year, Amitabh Bachchan had launched his NFT collectibles, which included autographed vintage posters of himself, a recital of his father's famous poem Madhushala, and other items associated with his identity, work, and stardom. A few days ago, at an auction, the digital collectibles from his NFT series sold for $9,66,000 (roughly Rs. 7.18 crores). The bidding began on November 1, and closed on, Diwali, November 4.