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BMW, Lamborghini vs Rolls Royce, Aston Martin: Which luxury car brands were favoured in past five years
The Hindu
In recent years, the preferred brands are BMW, Lamborghini, Porsche, Jaguar Land Rover, and Mercedes-Benz
The number of luxury cars in India recorded a sharp increase in the last five years, an analysis of vehicle registration data shows. Nearly 5 lakh luxury cars have been registered till date in India across various Regional Transport Offices, according to the Vahan portal. Of them, close to 30% were registered in the 2020-2024 period. This number is significantly high considering that the first two years in this period coincided with the pandemic and various sections of the economy were still in the recovery phase in the following two years.
For this analysis, certain manufacturers were termed luxury brands based on reports published in various credible news portals. The selection includes the following manufacturers: Lamborghini, BMW India, Porsche, Jaguar Land Rover, Mercedes-Benz, Volvo, Bentley Motors, Lexus Motors, Rolls Royce, Ferrari India, Audi AG, Aston Martin, Maserati, Acura Legend and Alfa Romeo. In some cases, the price of cars was also considered.
Table 1 | The table lists the luxury brand-wise number of cars registered in India till date (A), the number of cars registered between 2020 and 2024 (B), and the share (B as a % of A).
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As stated earlier, the registrations of 30% of all luxury cars were done between 2020 and 2024. However, while some brands have gained popularity, others have not. For instance, over 40% of all the BMWs registered till date were purchased in 2020-2024; in contrast, the corresponding share for Audis was 7%. Similarly, 52% of Lamborghinis, 33% of Porsches, 30% of Jaguar Land Rovers, and 29% of Mercedes-Benz cars registered till today were purchased in 2020-2024. In contrast, the corresponding numbers were 10% for Rolls Royce cars, 13% for Bentleys, 8% for Ferraris, and 4% for Aston Martins. This shows that preferences have gone through a significant change in the past four years.
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Chart 2 | The chart shows the number of luxury cars registered till date across various States along the horizontal axis. The farther to the right, the higher the number of luxury cars registered in the State.