Blue Star targets 15% market share by 2024
The Hindu
Leading air conditioning brand Blue Star has embarked on an aggressive market expansion strategy to acquire 15% market share in India by 2024 from about 13% currently.
The company targets to grow 25% in FY22, ahead of the industry growth, a top executive said. “We started this year with 12.75% market share and are now close to 13%. We are are optimistic about the future and we are outperforming the industry growth. We are a pure AC player, known for our expertise in cooling, quality, reliability and durability. We will maintain this preposition but we are repositioning ourselves as an affordable premium brand,” said B. Thiagarajan, MD.
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