Blue Origin Auctions A Rocket Trip To Space With Jeff Bezos

Blue Origin is planning a live auction on Saturday to conclude the month-long bidding process for a seat on the sightseeing trip to space next month with the company's founder, billionaire Amazon.com Inc executive Jeff Bezos.

Want to bid for a seat on a spaceship ride with Jeff Bezos? You'll need to be quick - and you'll probably need more than $4 million. Blue Origin is planning a live auction on Saturday to conclude the month-long bidding process for a seat on the sightseeing trip to space next month with the company's founder, billionaire Amazon.com Inc executive Bezos. The identity of the winner - presumably an ultra-wealthy space aficionado - will not be immediately disclosed. But the July 20 launch of Blue Origin's New Shepard booster from West Texas would be a landmark moment as U.S. firms strive toward a new era of private commercial space travel.