BJP spent over ₹39 crore on more than 80,000 online ads through Google in 2024 alone
The Hindu
BJP spent at least ₹39,41,78,750 on around 80,667 advertisements between January 1 and April 11, according to Google’s Ads Transparency Center.
The Bharatiya Janata Party (BJP) spent at least ₹39,41,78,750 on around 80,667 political advertisements through Google between January 1 and April 11, according to statistics from Google’s Ads Transparency Center.
Uttar Pradesh, Odisha, Bihar, Maharashtra, and Rajasthan were the top five targeted states in terms of ad spending by location shown, with the BJP’s ad spend crossing ₹2 crore for each of these states since the start of 2024, per Google’s insights.
Around ₹3.38 crore was spent on Uttar Pradesh, while Lakshadweep came at the bottom of the list with a little over ₹5,000 in terms of the BJP’s ad spending.
The BJP’s ad spending spiked from early February till the end of the month and then flattened, before jumping again in late March.
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Around ₹29.8 crore or about 75% of the total ₹39.4 crore was spent on Google video ads, while roughly ₹9.58 crore was spent on image ads.
Most of the ads featured Prime Minister Narendra Modi alongside pictures of the country’s technological or industrial landmarks, along with short messages in various languages like Hindi and English, with party symbols prominently included.
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