BJP spent over ₹39 crore on more than 80,000 online ads through Google in 2024 alone
The Hindu
BJP spent at least ₹39,41,78,750 on around 80,667 advertisements between January 1 and April 11, according to Google’s Ads Transparency Center.
The Bharatiya Janata Party (BJP) spent at least ₹39,41,78,750 on around 80,667 political advertisements through Google between January 1 and April 11, according to statistics from Google’s Ads Transparency Center.
Uttar Pradesh, Odisha, Bihar, Maharashtra, and Rajasthan were the top five targeted states in terms of ad spending by location shown, with the BJP’s ad spend crossing ₹2 crore for each of these states since the start of 2024, per Google’s insights.
Around ₹3.38 crore was spent on Uttar Pradesh, while Lakshadweep came at the bottom of the list with a little over ₹5,000 in terms of the BJP’s ad spending.
The BJP’s ad spending spiked from early February till the end of the month and then flattened, before jumping again in late March.
(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)
Around ₹29.8 crore or about 75% of the total ₹39.4 crore was spent on Google video ads, while roughly ₹9.58 crore was spent on image ads.
Most of the ads featured Prime Minister Narendra Modi alongside pictures of the country’s technological or industrial landmarks, along with short messages in various languages like Hindi and English, with party symbols prominently included.
Watch ‘Mayabazar’, ‘Aditya 369’, ‘Kshana Kshanam’ and other Telugu films at Red Lorry Film Festival in Hyderabad
Tamil Nadu budget 2025: Tamil Nadu government submits Chennai Metro Rail DPRs to Union government for equity contribution, plans for future projects.
Since the use of pesticides for whitefly control is not very effective, awareness among farmers is being created.
Discover the elusive nightjar and vibrant birding community in Ernakulam, Kerala, through unique birding experiences and conservation efforts.
Electricity, Prohibition, and Excise Minister V. Senthilbalaji said he would face the allegations from the Enforcement Directorate (ED) legally, adding that the agency’s complaint regarding irregularities in Tasmac was made with “ulterior motives” and without any evidence.
House Beneath a Jackfruit Tree in Kerala features interconnected spaces, jaali work
Madras High Court dismisses criminal revision petition of Papanasam MLA Jawahirullah in foreign funds receipt case.
Former CM B.S. Yediyurappa had challenged the first information report registered on March 14, 2024, on the alleged incident that occurred on February 2, 2024, the chargesheet filed by the Criminal Investigation Department (CID), and the February 28, 2025, order of taking cognisance of offences afresh by the trial court.
LunARC on board Firefly Aerospace’s Blue Ghost Mission 1 flies to the moon with 30,000 digital artworks
KPCC president criticizes LDF government in Kerala for inaction against drug menace, accusing complicity in narcotics trade.
Tamil Nadu Finance Minister Thangam Thennarasu on Friday (March 14, 2025) announced that the registration fee for all immovable assets, including houses, plots, and agricultural lands, valued up to ₹10 lakh, will be reduced by 1% when registered in the name of women.
Speeding truck crashes into level-crossing gate, gets hit by train in Maharashtra; no injuries, 6-hour service disruption.
Patrons upset with old coaches in new LHB rakes of Mangaluru-Mumbai Matsyagandha Express