Big tech told to identify AI deepfakes ahead of EU vote

Brussels, Belgium: The EU called on Facebook, TikTok and other tech titans on Tuesday to crack down on deepfakes and other AI generated content by usi...

Brussels, Belgium: The EU called on Facebook, TikTok and other tech titans on Tuesday to crack down on deepfakes and other AI-generated content by using clear labels ahead of Europe-wide polls in June.

The recommendation is part of a raft of guidelines published under a landmark content law by the European Commission for digital giants to tackle risks to elections including disinformation.

The EU executive has unleashed a string of measures to clamp down on big tech, especially regarding content moderation.

Its biggest tool is the Digital Services Act (DSA) under which the bloc has designated 22 digital platforms as "very large" including Instagram, Snapchat, YouTube and X.

There has been feverish excitement over artificial intelligence since OpenAI's ChatGPT arrived on the scene in late 2022, but the EU's concerns over the technology's harms have grown in parallel.