Biden plans $30 million ad blitz and battleground state visits as general election campaign begins

President Biden is launching the first salvos of the general election campaign with a $30 million ad blitz and a tour of battleground states in March, as Nikki Haley's departure from the race all but ensures he'll be facing former President Donald Trump this fall. 

His campaign announced the six-week advertising campaign Friday, with a buy that exceeds its total spending in 2023, signaling a shift to the general election. The ads will run on TV and also on radio through Black and Hispanic-owned outlets, as well as on digital platforms. There will also be specific buys geared toward the "March Madness" NCAA college basketball tournament this month. 

Mr. Biden's campaign says the ad campaign will focus on making an affirmative case for his reelection and on highlighting contrasts with Trump. Abortion rights and the "fight for the soul of the nation" are the themes of the messaging.