Biden campaign targets Latino voters for Copa América, Trump team says effort is "a waste of time and money"
CBSN
One of the highest viewership men's soccer tournaments in the world, Copa América, kicked off Thursday and the Biden campaign is seizing on the opportunity to engage and mobilize Latino voters across the U.S.
The Biden-Harris reelection team will host watch parties for the soccer matches with campaign surrogates, distribute Biden soccer jerseys, and place ads across the country for the roughly month-long duration of the tournament.
Julie Chavez Rodriguez, Biden-Harris 2024 campaign manager, said in a statement that the campaign is looking to "harness the energy of Copa to mobilize and reach the Latino voters who will decide this election in their communities, on the airwaves, and at Copa matches."
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