Biden administration touts "big update" to COVID vaccines in new ads for boosters
CBSN
The Biden administration is launching a new ad campaign to promote the updated bivalent COVID-19 vaccines, in hopes of accelerating a booster campaign that has begun to stall nationwide.
"It's a new day, because COVID vaccines just got a big update," a narrator says at the start of one of the spots, titled "Just in Time."
Federal health authorities have shelled out to air the ads on television, starting with commercial breaks during the ABC shows "Good Morning America" and "Jimmy Kimmel Live." A radio spot on the "Big Update" will also air starting October 17.
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