Best Buy launches a new $200 membership program to fight Amazon
CNN
Best Buy has a new plan to hold on to shoppers in the crowded electronics market.
The retailer said Wednesday that it was piloting a $199.99 annual membership program with free device installations, a concierge service for tech support and other perks. The program, Best Buy Beta, will be available at around 60 Best Buy stores in six states by the end of this month. It also includes free shipping without order minimums, extended return windows and exclusive sales. Best Buy has adapted to competition from online players like Amazon by beefing up customer service and positioning itself as the expert in TVs, computers and other electronics. This membership offering is the latest example of the company's approach to win customers, said Michael Baker, a retail analyst at Davidson & Co.
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