Ben & Jerry's to sue parent company Unilever in bid to halt ice cream sales in Israeli-occupied West Bank
CBSN
New York — American ice cream brand Ben & Jerry's said Tuesday it is suing its parent company Unilever to block a move that would see its product sold in West Bank settlements, which would run counter to its values. The company, known for its political activism, took the unusual step seeking an injunction after London-based Unilever last week announced it had sold its interest in the ice cream brand to Israeli license-holder Avi Zinger.
The legal action was "essential to ... protect the brand and social integrity Ben & Jerry's has spent decades building," according to the complaint filed in a U.S. district court.
Unilever's decision was "made without the consent of Ben & Jerry's Independent Board," and goes against the merger agreement that gave the board the ability to protect the founder's values and reputation, the complaint said.
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