Ben & Jerry's co-founder starts cannabis nonprofit to support social causes
CBSN
Ben Cohen, co-founder of Ben & Jerry's ice cream, has started a new nonprofit business selling cannabis products, with the profits dedicated to social causes.
Ben's Best Blnz or B3, aims to "sell Great Pot and use the power of our business to Right the Wrongs of the War on Drugs," according to its website.
The nonprofit's business strategy involves partnering with for-profit businesses who pay B3 a royalty to use its formulas, packaging and trademarks.
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