Bell Media's Crave streaming service to offer ad-supported tier this summer
BNN Bloomberg
After years as an exclusively advertisement-free subscription platform, Bell Media says it plans to launch new Crave tiers sometime this summer that include commercials during programming.
After years as an exclusively advertisement-free subscription platform, Bell Media says it plans to launch new Crave tiers sometime this summer that include commercials during programming.
Shows that will be offered in the ad tiers include classic sitcoms "Friends" and "The Big Bang Theory," the Canadian comedy "Letterkenny" and some of its HBO programming.
Bell unveiled the plans as part of its upfronts presentation, an event held primarily for advertisers in hopes of stoking their enthusiasm for the coming TV season and selling commercial spots in the process.
