beIN Sports first in MENA to broadcast in Dolby Atmos at live sporting events

beIN Sports first in MENA to broadcast in Dolby Atmos at live sporting events

* beIN 4K subscribers from 24 markets to have an immersive stadium audio experience for all UEFA Euro 2020 knockout phase matches   beIN MEDIA GROUP, the global sports and entertainment group, continues to be at the forefront of bringing new technologies to broadcast TV, the latest being Dolby Atmos, making it the first in the Middle East and North Africa (MENA) to broadcast using the innovative audio technology. The Group’s flagship sports channel beIN SPORTS, the exclusive home in the MENA region of all the UEFA Euro 2020 action, will broadcast the knockout phase matches in Dolby Atmos along with 4K Ultra HD, giving their 4K subscribers in the region an immersive stadium audio experience.