Bed Bath & Beyond brand gets an in-store renaissance
CBSN
Bed Bath & Beyond will get a brick-and-mortar renaissance of sorts after going out of business last year.
Midvale, Utah-based Beyond Inc., formerly Overstock.com, which bought the big-box retailer out of bankruptcy, will re-introduce Bed Bath & Beyond branded products at its more than 100 physical Container Store locations.
The initiative is part of a $40 million effort to revive the struggling Container Store, a former Bed Bath & Beyond competitor, as it contends with depressed sales.
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