Balaramapuram handloom to be exported to U.S. for Onam
The Hindu
First consignment to be despatched in the first week of July
Handloom products from Balaramapuram will be exported to the U.S. under the auspices of the Centre for Innovation in Science and Social Action (CISSA) ahead of the upcoming Onam season in a bid to prop up the struggling traditional industry. Minister of State for External Affairs V. Muraleedharan, addressing Non-Resident Keralities’ organisations and CISSA representatives at a virtual meeting on Friday, had urged them to help the Balaramapuram handloom industry survive the adverse impacts of COVID-19. Responding to the call, the organisations agreed to purchase the handloom products now held up at Balaramapuram. CISSA proposes to directly procure more than 25,000 handloom products from the small weavers there and supply to Malayali associations in the U.S.
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