
'Bad taste in your mouth': Tim Hortons wrongly tells customers they won $10,000
BNN Bloomberg
Some Tim Hortons customers who were told they had won $10,000 from the coffee chain's popular Roll Up To Win contest are now being notified that the prize message was a glitch.
The coffee and doughnut chain said Wednesday that for a few hours on Monday -- the contest's first day -- a "small subset" of players were incorrectly notified that they'd won the company's jackpot draw, a $10,000 daily prize meant to be awarded to one person per day.
The company added that it has offered a $50 gift card as compensation to players who received the erroneous award notice and is in the process of contacting the false winners "to express our regret for the disappointment caused by this error."
Moncton paramedic Luc Masse was among those who thought they had won a big prize only to be informed of the technical issue.