'Bad for the city': Regina Mayor, Experience Regina CEO break silence on tourism slogans
CTV
The Mayor of Regina calls tourism slogans that were rolled out as part of a rebrand last week “sexist” and “wrong.”
The Mayor of Regina calls tourism slogans that were rolled out as part of a rebrand last week “sexist” and “wrong.”
Last Thursday, Tourism Regina became Experience Regina. Slogans like “the city that rhymes with fun” and “show us your Regina” were part of the launch online.
Mayor Sandra Masters said she and the rest of city council did approve the Experience Regina rebrand, but said the slogans were not part of the pitch they saw on March 7.
“[The slogans] hurt and impacted people and it’s just bad for the city,” Masters said Wednesday night following a city council meeting.
“I’ve been assured that figuring out how it happened is currently underway. I do know there’s a board of directors meeting [on Thursday] night and this topic is clearly going to take a bit of priority, as well as steps moving forward.”
The Regina Exhibition Association Limited (REAL) oversees Experience Regina. Its board of directors will decide next steps, including whether or not jobs should be lost over the controversial launch.
“I think when offense and insult has been given and it’s corrected and accountability is taken, I’ll go back to the board of directors in terms of making a decision with the deeper understanding of how things happened and what could be done,” Masters said
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